Both are incredibly addictive.вЂќДЄn empirical and historical analysis, published in healthcare journal Milbank Quarterly, claimed that there are similarities between the tobacco and food industry in terms of the practices, messages and strategies to influence public opinion, legislation and regulation. ItвЂ™s a universally-accepted truth that tobacco and junk food are implicated among the leading causes of premature death and chronic disease.

The opening address of the sixtieth session of the World Health OrganisationвЂ™s Assembly stated: вЂњ Tobacco and junk food-hereвЂ™s how theyвЂ™re the same: we all know that both are bad. While consumer tastes shift to healthier meals, fast food maintains its long-standing reputation for being unhealthy, to the extent that researchers draw comparisons with the tobacco sector. Additional boosts are provided by the increase in online ordering and the multiplication of app-based companies offering delivery services.Д«ut the development of the market in the forecast period might be obstructed by the ever-increasing health awareness among customers. The market is likely to be worth more than $690.80 billion in 2022, developing at a compound annual growth rate of more than 4.20%, according to Zion Market Research. Fast food continues to grow in popularity due to the accelerating pace of life in urban areas and the need for quicker and cheaper meals.

Many of the most heated debates in the food and drink industry circle around fast food, a segment which, alongside fast casual, accounts for more than 50% of sales in the entire restaurant sector. In this blog post, we discuss the central topics in the fast food coverage and the brands at the forefront of the conversation. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by analysing the debate through sophisticated media analytics and measurement. As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies.

Healthy fast food